Branding is The Devil

Branding

So I have been trying to come up with a "Brand" for Twisted Lemon for 3 months. I have tried out several different things and none of them have worked. I live in the Good Ol' state of Indiana and in the midwest folks love the "Traditional" look of things. I am one of those forward thinking people, however "American Traditional" is what's in!

This has been the hardest thing I have ever done. I have been going over and over all of the design ideas and things I have come up with and.... I could just scream my head off because so many of them look like what's already out there. Am I subliminally going towards things I have already seen on the market?

Back to the original plan of making things simple and all natural. I wanted to take the basics and keep them basic by adding stellar packaging. It's not colorful.... AND THAT is exactly what I wanted. I think that earth tones are where it's at for the market I am trying to reach. I want to reach women and not little girls. Not to say that little girls aren't important... BUT there are plenty of little girls products to last for generations.

So I decided to go with the "Brown Bag" look....  It's me! It's mine.... and I happen to love it. I hope that all of my followers will love it too.

Happy Shopping Twisted Lemon Fans!